2025 Tour de France starts heartsafe in Florence
The Tour de France, the world's largest and most prestigious bicycle race, brings the best cyclists and teams together during the summer for a multi stage event. The cyclists race all over France, through its vast fields and plains and of course its mountains like the Alps and Pyrenees, with the last stage finishing in the French capitol of Paris.
The Tour attracts millions of tourists and fans that support the athletes and is often started in a city out of France. The 2024 edition started in the beautiful Italian city of Florence.
1 million fans visit the start
The Tour de France is one of the most popular sports events Europe. At the 2024 edition, the start was visited by over a million visitors. Our Italian partner EMD 112 ensured the fans could witness the start heart safe by installing several AEDs at key locations in the city. The AEDs were equipped with special signage and branding to meet the high demands of the Tour de France.