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Michiel-Bastiaan Kerskes appointed as new Commercial Director

Published:
2 Jan 2020
Tags:
commercial, director, global, business, AED, industry, team, cabinets, Rotaid

We are pleased to announce that Michiel-Bastiaan Kerskes has been appointed as our new Commercial Director. He will be responsible for the further global business development of our products and services.

Michiel-Bastiaan brings in a vast experience in the international medical devices and AED industry and we are very excited to have him on board.

"I am very happy that Michiel-Bastiaan has joined our team. His enthusiasm, experience and drive will greatly contribute to our mission of becoming the global symbol for an AED", says Ruben Halmans, Managing Director of Rotaid™ AED Cabinets.

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Cardio Partners partners with Rotaid to Enhance AED Accessibility in the U.S.

We are thrilled to announce this exciting new partnership, one that we are incredibly proud of:Cardio Partners is proud to announce a new distribution partnership with Rotaid, a global leader in cutting-edge AED cabinet development. This collaboration is set to advance the way AEDs are stored and accessed in the U.S., improving the visibility and availability of these lifesaving devices in critical moments. Lawrence Franchetti, President of Cardio Partners, commented on the significance of the partnership, “By adding Rotaid's cabinets to our offering, we're able to deliver even more value to our customers by helping ensure AEDs are not only deployed but prominently positioned for greater accessibility during a cardiac arrest emergency.” Through Cardio Partners' established U.S. network and Rotaid's European market success, Rotaid's cabinets will be made available to more customers, accompanied by full-service support, including consultation, installation, and training. This ensures that organizations can optimize their AED programs and maintain the highest standards of emergency preparedness. “I am very proud of our partnership with Cardio Partners,” Ruben Halmans, Managing Director and Founder of Rotaid AED Cabinets said. “It will allow for AEDs to become more publicly available in the U.S., resulting in more lives saved. Our state-of-the-art cabinets will help make sure that no life-saving AED will go unnoticed and is always accessible, findable, and ready for use. In our mission to become the global symbol for a life-saving AED, this partnership marks another exciting step in Rotaid's journey”. With Cardio Partners' extensive expertise in AED program implementation and Rotaid's innovative cabinet solutions, organizations across the country will have access to cutting-edge AED storage that helps ensure quick and easy access during emergencies. This partnership will help enhance public safety standards by making AEDs more prominent and available in public and private spaces, helping organizations meet compliance requirements while improving emergency response times. To order online, visit Cardio Partner's AEDSuperstore brand at AEDSuperstore.com. To speak with a Cardio Partners product expert about the Rotaid cabinet and a custom AED solution, call us at 800-691-6459. About Cardio PartnersCardio Partners is a national leader in providing comprehensive AED solutions, including equipment, program management, and training services. With a mission to save lives by improving access to AEDs and increasing public awareness of sudden cardiac arrest, Cardio Partners has a long-standing reputation for delivering reliable and innovative solutions. About RotaidRotaid is a globally recognized innovator in the development of high-quality AED cabinets that are designed to improve the accessibility, visibility, and durability of AEDs. With a focus on user-friendly and sustainable solutions, Rotaid's products are trusted worldwide to protect AEDs and ensure they are ready for use in emergencies.